Already for several years the journalism is in a constant change. Increasing price pressure and declining advertising revenues in the newspaper business force a reorganization of editors, at the same time, however, consumers demand an ever- present stream of messages. One approach could be the so-called „robot journalism“ – but what does this mean?
As robot journalism message bodies are designated, which are produced independently of computers through special algorithms, without human editors. What sounds like a vision of the future has already arrived in reality today. In particular, reports that are based on statistical surveys or pure facts, can be generated by an appropriate software by now. One example is sports news: Results, Live Scores, or evaluations, are processed faster by a computer than probably by any process editor. By accessing the comprehensive existing databases the informative depth is impressive. Other possible applications are Financial News, disaster warnings and reports or weather reports.
By increasingly sophisticated software, the reader no longer recognizes if a text has been generated automatically. The algorithms may change in word choice and sentence structure and imitate the usual style of a medium, so that the messages insert in the editorial overall picture. News agencies and the sports media already insert this technique successfully. Because a big advantage over competitors is the rapidity of the message.
At present the technology reaches often its limit: Deeper reports or research cannot edit a computer independently. Still, the „emotional element of surprise“, in which a human editor is irreplaceable, is missing.