“Mein München”, the customer magazine of Stadtsparkasse in Munich proves, that a regional media concept can cause success. The Media Concept „Mein München“ was awarded this year repeatedly time with the FOX AWARD in gold.The challenge: In the highly competitive financial services market, many services are interchangeable. In addition, local branch institutions must compete with online banks. So the question is, how a bank can create a successful long lasting customer loyalty?
By Munich-related articles (portraits, tips, social commitment, expertise in the Munich property market, etc.) in combination with financial issues that are presented by employees, the Stadtsparkasse Munich creates local ties, documents their roots in the city, creates closeness and trust and differentiates itself as compared to other financial services. Result: a high reader loyalty, measurable improved image values, a clear increase of the dialogue intensity with the receivers as well as concrete distribution success.
In the current issue Wiesn host Toni Roiderer shows „his Munich“, giving readers a insight into his butcher, his residence and its Wiesn-tent. In addition to tips for a relaxing holiday by the Stadtsparkasse München, the DAV climbing and bouldering center in Freimann, the latest issue also reports about the PrivatgirokontoDirekt, the account of the many options.