Pinterest members are attractive as no other community to the advertisement industry, because images are linked to the original source and thereby generate business leads for free for the advertising industry. Companies have recognized this potential and use Pinterest not only for the brand and product presentation, but use Pinterest consciously as an online marketing tool.
If mainly private individuals took advantage of the network, Pinterest has recently launched a „business solution“, too. Since then, companies may officially use the website for promotional purposes. And that brings quite a few advantages:
§ Each „pinned“ image refers to the original source of the image, which is ideally the company’s website. That generates traffic.
§ The Shares and Likes of the pinned images allow conclusions to how well received the product or service in the target group is.
§ By „Repinning“ product images of their own fans this would not only show their appreciation, but at the same time point out to potential buyers how satisfied existing clients are.
§ Target groups boards provide transparent information on trends and preferences of potential buyers.
§ By frequent pinning back references are created (also called backlinks), for example to the corporate side. This has a positive effect on search engine rankings.